The importance of ORM to improve online business growth?
With the ever-growing popularity of social media channels, blogs, third-party reviews websites, and other digital platforms, maintaining a good reputation is quite crucial for the businesses. In the year 2018, businesses understand the cruciality of remaining vigilant of what’s being said about their brand online. Companies are allocating resources to online reputation management (ORM), the process of maintaining a healthy reputation of the brand. It can take years to build a brand, but it can be destroyed in one day by small issues like negative posts. Technology has revolutionized the way people access information. More than 80 percent of consumers turn to the Internet to learn about businesses before making a purchase decision. If prospective customers see many bad reviews at first glance, there is a high chance that they will not want to engage with you. Your business brand represents your entire organization, and your online reputation reflects how you work on